If your email marketing tips are saying that you need to have a list in order to be successful, it may be time to put down the marketing paper and pick up a pen. In reality, email marketing isn't a list at all, it's an extremely useful tool that can help you build relationships with your subscribers and customers. If your email marketing tips are telling you that you need an email list in order to succeed, it may be time to take a good hard look at what you're doing. Because right now, you probably just aren't getting the most from your email campaigns.
The first email marketing tips we have for you is to think carefully about the subject lines. If your emails aren't catching your audience's attention, you have to know why. Maybe your subject lines simply don't grab your readers' attention the way they should. Maybe your subject lines just don't say much at all, and that's okay. As long as you're not heartlessly spamming your customer lists with sales letters, email marketing is still an incredibly powerful method for getting the message directly to your potential customers and subscribers.
You may also want to consider your message body when it comes to email marketing tips. Are your subject lines compelling? Do your messages make people want to open and read your emails? Perhaps your subject lines should say something like "get free gift cards", but you don't know how to use them to lure people into opening your email.
Let's get serious here. Yes, some landing pages, such as "free gifts" page will get more clicks if they are written specifically to attract clicks and not leads or subscribers. But what if you send out thousands of email marketing campaigns that are plain text emails? Can your plain text emails still convert? Unfortunately, they can't. In fact, plain text emails might not even be as effective as email marketing tips tell you they are.
The problem with plain text emails is that they have a "curious gap" in the email marketing campaign. The curious gap refers to the last part of your email before your recipient opens the email. When people open emails that have a "curious gap", they have a half-open curiosity gap in their mind. And, when they have this gap, they are less likely to close the email even if it has valuable information in it.
Your email marketing campaign can help you close this curiosity gap and in return increase the open rates on your landing pages. One thing that email service providers do that you can integrate into your email campaigns is call tracking. By doing so, you will be able to track how many of your emails were opened, and how many were viewed. This is a very powerful email marketing tip because it allows you to take a look at how successful your campaigns are and how to improve them!
